4 Golden Rules for Natural Therapy Advertising
MAIN KEY of this post: Advertise the Experience and the Results of your Modality NOT the Modality itself.
There are some simple tips that can revolutionize the way you communicate with your community. If you truly value your services and are ready to increase your clientele then make sure you read these words closely.
“People aren’t interested in your modality!”
If there was one main gem we’d like Practitioners to take away and embody in their practice it must be this: Self Love and Self Care are the highest priority when running a Holistic Therapy Practice. Why? Because we’re in…
I’m about to share a secret practice building tip that might just revolutionise your practice.
When my clients started implementing this strategy their practice started soaring.
It was a simple technique that could help bring in 2-5 new clients every month…
Not a bad result! So I thought I’d share it with you.
One of the most common mistakes Therapists and Practitioners make when marketing their private practice is focusing on marketing their Modality instead of their Solution. Clients aren’t so much interested in your modality; rather, they want the solution your modality offers.
Take for example someone suffering from back pain. One day they hear that their friend’s back pain was fixed by getting acupuncture. So they become intrigued: “If it worked for my friend, maybe it’ll work for me”, they think. After some initial hesitancy (they hate needles) they book in for a session. So let’s take stock here. This person has never had acupuncture before and is scared of needles, so why on earth would they book in to receive a treatment if they are terrified of it?
This is probably the most common question my clients ask me when trying to build their holistic business. If only we all had a steady stream of quality clients who valued our services and paid us what we are truly worth! If only we actually had the knowledge of how to effectively market our therapy or modality in a way that actually gets great results?