When a Patient doesn’t want Optimal Well-being

We received an email from a practitioner client that we’ve attached below. She’s wanting to move from symptomatic treatment to offering more holistic solutions in the form of Wellness Programs.

This is a common step many practitioners need to take so we’ve outlined our response below so you can try this yourself.

“I’ve been struggling with creating the wellness packages since I want them to be more than just symptom relief based; however I find that’s what people are looking for … people come in wanting to get rid of ________ or to increase their energy, etc. Most people, at least the ones that I have attracted so far, do not seem to be initially interested in “optimal wellness.” So I guess I’m finding it a bit difficult to strike the right balance between providing them with a solution to their problem, while at the same time educating them about all that is possible. If you can offer any insights or tips in regards to the example I provided I would greatly appreciate it.”

Hi ___________

In regards to your current clientele and their seeming lack of interest in optimal wellbeing:
Part of the opportunity for every practitioner is to become a “wellness educator”, in fact “client education” is one of the main 4 systems we need to automate so your practice functions successfully and ease-fully.

The other side of this story is that you need to be absolutely clear on the quality of client you want to attract from now on.
Normally, we suggest being clear that the main qualities of your prospective clients are:

1) Inspired to heal and become more self empowered
2) “Actively” looking for support
3) Compliant and eager to follow your suggestions
4) Willing to do whatever it takes to feel better and live a better life.

These main qualities are what you need to look for in your prospective clients. Working with people who are already “actively” looking to alleviate their suffering and are inspired to live a better life will be the most compliant and committed to the healing process.

If your current clients don’t have these qualities that’s ok, it may help to re-clarify who you really want to be working with in your practice. It’ll just take longer to assist them them to develop these qualities. You’ll need to work with them at the level they are at, reflect their essence and true potential (by living as an example of a self empowered and self loving person) and educate them about their potential and the steps they need to take to reach their goals.

This exercise can help:

Answer these 3 questions (imagining your ideal client)

1. What is their biggest frustration?
2. Where are they struggling the most in their life?
3. What do they want out of life? What would their live look like if they had optimal wellbeing? What would be different?
4. What solution will you offer them?

Answering these 4 questions will help you take a big step in the right direction for you and your practice.

If you’d like some support with this in your own practice, or would like to comment, then enter your comments below and we’ll respond to your comment personally.

Hope this helps…

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